Updating your media for SEO

A key part of SEO is the media (photos and videos) that you upload to your website.

How does Pinterest see my images?

Without a proper description and just the filename Pinterest, and other search engines, are seeing your images like this:
media SEO descriptions for website | Teal & Main | www.tealandmain.com

If we view this same image in the back end of the website in the media section it looks like this when uploaded straight from the computer:

media SEO descriptions for website | Teal & Main | www.tealandmain.com

Just a title is shown which happens to be the saved file name from the computer. No Alt Text has been entered either. When images are added to posts and pages this way search engines view the images like the above Pinterest pin. We have to change the titles and alt text for our images. But there’s one place I’ve noticed gets skipped when fixing media images. So much so that I wanted to devote an entire blog post to walking you through it.

So how do we fix this?

First we fix the titles and alt text in the media section of the back end. Afterwards this image looks like this:
media SEO descriptions for website | Teal & Main | www.tealandmain.com

But if the front of the website is refreshed and we try to pin that same image again it still looks like this:media SEO descriptions for website | Teal & Main | www.tealandmain.com

Why is this happening? Well, it’s already been added to a post and published. So now that it’s changed in the media section you must open up the post in the back of the website. And click on each image. Click on the pencil icon:
media SEO descriptions for website | Teal & Main | www.tealandmain.com

The image will still show the original uploaded file name even though we’ve changed it in the media section:media SEO descriptions for website | Teal & Main | www.tealandmain.com

I copy/paste the correct Alt Text into the space and update the image. I do this for all the images in this post.media SEO descriptions for website | Teal & Main | www.tealandmain.com

Now when the front of the website is refreshed and we try to pin that same image again it looks the way we want!media SEO descriptions for website | Teal & Main | www.tealandmain.com

Why change in both sections?

If Pinterest only read the change after we updated the image in the actual post why do I have to also change it in the media section? Two reasons. Google does notice the change we make to the media section and if you ever use this image (from the media section not uploaded a second time) in a different page, blog post, or gallery, it will publish with the correct title and alt description. Happy blogging!

Do you have a blogging or seo question? Let us know in the comments and we’ll make a post about it!

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